Ron Sullivan, Partner
Expertise
- Market research
- Pricing optimization
- Segmentation
- Strategy development & execution
- Channels and distribution
- New Product Development
- Business model design
- Voice of the customer-based product development
- Market-driven positioning
- Sales and Account management
Education and Certification
- BS Rose-Hulman Institute of Technology
Representative Projects/Experience
- Former Director of Corporate Business and Marketing Consulting at DuPont for 9 years
- Managing Director DuPont UK
- Developed and initiated use of the Strategy Development Process (SDP) which was accepted in DuPont as a best practice in more than 80 DuPont businesses in all regions
- Developed and/or evolved teaching tools including Segmentation and Targeting, Offering Design, Pricing Strategies, Strategic Account Management, Routes to Market
- Petrochemicals Marketing Director (after DuPont’s acquisition of Conoco) with added responsibility for Ethylene Marketing, including transferring ethylene supplied to customers by pipeline from the Ponca City facilities
- Led a major strategy development program for the oil & gas industry focused on personal protection garments and equipment, waste reclamation, and safety training
- Longtime member of Marketing Sciences Institute and the Institute for the Study of Business Markets